clarity

Different is distinctive — Kelford Labs Daily

Say this to stand out.

Exceptions prove the position — Kelford Labs Daily

Because they prove you have principles.

Precision is a promise — Kelford Labs Weekly

Don’t summarize, specify.

Just say it — Kelford Labs Daily

And be specific.

What knowing feels like — Kelford Labs Daily

And what's missing?

Choose what’s in the frame — Kelford Labs Weekly

The way only you can.

The perfect toy doesn’t exist — Kelford Labs Daily

Don’t try to do too much.