One idea is many ideas — Kelford Labs Daily
Too many ideas are none.
clarity
Know what to say, know what to sell — Kelford Labs Weekly
How we sold our new workshop.
How we know what you should say — Kelford Labs Weekly
Our process, and why it works.
Closer marketing, clearer marketing — Kelford Labs Daily
Focus on who knows you.
Different is distinctive — Kelford Labs Daily
Say this to stand out.
Exceptions prove the position — Kelford Labs Daily
Because they prove you have principles.
Precision is a promise — Kelford Labs Weekly
Don’t summarize, specify.