clarity

The easiest website I ever wrote — Kelford Labs Daily

Was the most difficult.

Making impressions with your content — Kelford Labs Daily

By getting focused.

Real-world positioning test — Kelford Labs Daily

Do they ask follow-up questions?

What you want your clients to say — Kelford Labs Daily

Something specific.

What it took me 500 newsletters to realize — Kelford Labs Daily

We do marketing for communicators.

The objective is perspective — Kelford Labs Daily

So they can see things the way you do.

Effort is a signal to yourself — Kelford Labs Daily

So you don’t get worse.