Tardigrade, not T. rex — Kelford Labs Weekly
Be adaptable not adapted.
commentary
What is marketing for? — Kelford Labs Weekly
Discover, define, demonstrate
Want to sell? Market. — Kelford Labs Weekly
How to get the meeting.
How to not make it worse — Kelford Labs Weekly
What to say about the current situation.
Next best, not ideal — Kelford Labs Weekly
You can’t skip to the end.
Are your ideal customers actually real? — Kelford Labs Weekly
Focus on what you have.
What to do when it isn’t working — Kelford Labs Weekly
What I’d ask you.