Kelford Labs Weekly: Everyone has the same bright idea
AI doesn’t make you special. You do.
commentary
Kelford Labs Weekly — Focus on the choice before the voice
Focus is about what we do, not just what we say.
Kelford Labs Weekly: What DON’T you do?
Be intrinsically credible.
Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles
How a “masterpiece” ad became a classic mistake.
Kelford Labs Weekly: Deceptively simple marketing
Simple things are difficult.
The meaning of marketing fun
Fun gets the work done.
Commentary: Bring the future lovingly into being
Change changes things.