commentary

Standing out from the slop — Kelford Labs Weekly

Creating compelling content in a world of AI

Re-Starting Marketing — Kelford Labs Weekly

Getting back after a pause.

Confidence from wrongness — Kelford Labs Weekly

Gaining marketing confidence from making mistakes.

Kelford Labs Weekly: Everyone has the same bright idea

AI doesn’t make you special. You do.

Kelford Labs Weekly — Focus on the choice before the voice

Focus is about what we do, not just what we say.

Kelford Labs Weekly: What DON’T you do?

Be intrinsically credible.

Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles

How a “masterpiece” ad became a classic mistake.