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Re-Starting Marketing — Kelford Labs Weekly

Re-Starting Marketing — Kelford Labs Weekly

Getting back after a pause.
Joel Kelly Jun 11, 2024
Confidence from wrongness — Kelford Labs Weekly

Confidence from wrongness — Kelford Labs Weekly

Gaining marketing confidence from making mistakes.
Joel Kelly May 28, 2024
Kelford Labs Weekly: Everyone has the same bright idea

Kelford Labs Weekly: Everyone has the same bright idea

AI doesn’t make you special. You do.
Joel Kelly Apr 23, 2024
Kelford Labs Weekly — Focus on the choice before the voice

Kelford Labs Weekly — Focus on the choice before the voice

Focus is about what we do, not just what we say.
Joel Kelly Apr 16, 2024
Kelford Labs Weekly: What DON’T you do?

Kelford Labs Weekly: What DON’T you do?

Be intrinsically credible.
Joel Kelly Feb 9, 2024
Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles

Kelford Labs Weekly: No smoke, less fire—Solo Stove, Snoop, and Branding Bubbles

How a “masterpiece” ad became a classic mistake.
Joel Kelly Jan 19, 2024
Kelford Labs Weekly: Deceptively simple marketing

Kelford Labs Weekly: Deceptively simple marketing

Simple things are difficult.
Joel Kelly Jan 12, 2024

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