What would you say to one person? — Kelford Labs Daily
Say that to everyone.
customers
The bad news is you’re a marketer — Kelford Labs Daily
Don’t overthink it.
Optimization as procrastination — Kelford Labs Weekly
Getting one client, not all the clients.
Next best, not ideal — Kelford Labs Weekly
You can’t skip to the end.
Focus is a choice — Kelford Labs Daily
Choose one idea.
Marketing is not a last resort — Kelford Labs Daily
Curiosity today, customers tomorrow.
Are your ideal customers actually real? — Kelford Labs Weekly
Focus on what you have.