customers

What would you say to one person? — Kelford Labs Daily

Say that to everyone.

The bad news is you’re a marketer — Kelford Labs Daily

Don’t overthink it.

Optimization as procrastination — Kelford Labs Weekly

Getting one client, not all the clients.

Next best, not ideal — Kelford Labs Weekly

You can’t skip to the end.

Focus is a choice — Kelford Labs Daily

Choose one idea.

Marketing is not a last resort — Kelford Labs Daily

Curiosity today, customers tomorrow.

Are your ideal customers actually real? — Kelford Labs Weekly

Focus on what you have.