customers

Optimization as procrastination — Kelford Labs Weekly

Getting one client, not all the clients.

Next best, not ideal — Kelford Labs Weekly

You can’t skip to the end.

Focus is a choice — Kelford Labs Daily

Choose one idea.

Marketing is not a last resort — Kelford Labs Daily

Curiosity today, customers tomorrow.

Are your ideal customers actually real? — Kelford Labs Weekly

Focus on what you have.

Would your best see your marketing? — Kelford Labs Daily

Let yourself be led.

The easiest way to get customers — Kelford Labs Daily

Is by having them.