customers

What would have to happen first? — Kelford Labs Daily

Only then will they buy.

The marketing funnel is a marketing myth — Kelford Labs Daily

Focus on the distance instead.

Encoding your message — Kelford Labs Daily

Making marketing memorable.

Remember who’s reading — Kelford Labs Daily

And make it about them.

A Process for Perfect Prospects — Kelford Labs Weekly

Follow this and grow.

Ideal, not imaginary — Kelford Labs Daily

Start from here, not from there.

Unique, not better — Kelford Labs Daily

Less is more.