daily

One thing, everywhere — Kelford Labs Daily

We must make choices.

Ideal, not imaginary — Kelford Labs Daily

Start from here, not from there.

Elimination, not addition — Kelford Labs Daily

The value you couldn’t lose.

Write it again — Kelford Labs Daily

The secret is re-writing.

The writing puzzle — Kelford Labs Daily

Finding better words.

Marketing when it’s the last thing on your mind — Kelford Labs Daily

By being helpful.

Strategy means flexibility — Kelford Labs Daily

Expect to change.