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Who are you talking to??? — Kelford Labs Daily
A real person, not a persona.
Are you reaching for the right words? — Kelford Labs Daily
Don’t impress, understand.
Customers have to be created — Kelford Labs Daily
Nothing speaks for itself.
The content you already have — Kelford Labs Daily
Transform, don’t invent.
What keeps them from slipping away — Kelford Labs Daily
Content.
Testing your intro copy — Kelford Labs Daily
5 Questions to Ask
Where your position starts — Kelford Labs Daily
The choices you’ve made.