Updated: Say it to someone — Kelford Labs Daily
Someone real.
daily
Planning for things to break — Kelford Labs Daily
Preparing to change.
The missing pieces of strategy — Kelford Labs Daily
Structure. Efficiency. Objective.
Protect what makes it work — Kelford Labs Daily
The details that define it.
Marketing’s frustrating? Change these things — Kelford Labs Daily
How to make marketing work.
The DEW Test — Kelford Labs Daily
The test before the change.
The Reason to Switch — Kelford Labs Daily
Marketing’s job is to give them one.