daily

What to do when others do what you do — Kelford Labs Daily

Do things differently.

The easiest way for marketing to fail — Kelford Labs Daily

is to do nothing at all.

Marketing promises are false predictions — Kelford Labs Daily

Nothing is guaranteed.

Can you compress your content? — Kelford Labs Daily

By using metaphors?

Your business is a change of pace — Kelford Labs Daily

Or scale, or pattern.

The objective is perspective — Kelford Labs Daily

So they can see things the way you do.

Is your new content old? — Kelford Labs Daily

What could you say now?