daily

Bridging the credibility gap — Kelford Labs Daily

By focusing on your current expertise.

Starting from scratch, again — Kelford Labs Daily

Getting back into LinkedIn.

The future of Canadian marketing — Kelford Labs Daily

Standing out, not blending in.

Patience is productive — Kelford Labs Daily

Marketing takes time.

The problem with personas — Kelford Labs Daily

They’re not real.

Market, don’t present — Kelford Labs Daily

Selling takes demonstrating.

Can marketing make you better? — Kelford Labs Daily

Demonstrating real value.