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Kelford Labs Daily: A reason to be nosy
Understanding your ideal clients.
Kelford Labs Daily: What’s your service mosaic?
Addressing the “buffet problem”
Kelford Labs Daily: Prompting the model
Getting the right answer by asking the right question
Kelford Labs Daily: Understand, then articulate
Value, then verbiage.
Kelford Labs Daily: The buffet problem
Good at one thing, or offering everything?
Kelford Labs Daily: They will make a choice
Focus presents a choice.
Kelford Labs Daily: The other type of research
Not just them, but also you.