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Kelford Labs Daily: Business Camouflage
Marketing is about standing out, not blending in
Kelford Labs Daily: The value of less
Adding more can backfire.
Kelford Labs Daily: Some of everything or all of nothing
Focus to grow, expand to shrink
Kelford Labs Daily: Grow your business, not your operation
How expansion backfires.
Kelford Labs Daily: Individual marketing
Focus on one to get many.
Kelford Labs Daily: One word rather than two
Focus on less, not more.
Kelford Labs Daily: Realistic writing doubt
On writing bad first drafts.