daily

The problem with personas — Kelford Labs Daily

They’re not real.

Market, don’t present — Kelford Labs Daily

Selling takes demonstrating.

Can marketing make you better? — Kelford Labs Daily

Demonstrating real value.

Where the words come from — Kelford Labs Daily

Doing the prep work.

What if everyone else did it? — Kelford Labs Daily

Would it still work?

The Third Lever — Kelford Labs Daily

Why Me?

Make your messages memorable — Kelford Labs Daily

So they remember them.