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Marketing or messaging? — Kelford Labs Daily

What you say, not just what you do.

Finding our footing — Kelford Labs Daily

With the words that help.

Does your marketing fit? — Kelford Labs Daily

What to do if it doesn’t.

Marketing in your most-noticed moments — Kelford Labs Daily

By measuring first.

Marketing at a moment’s notice — Kelford Labs Daily

By knowing our measurements.

Feeling the pulse — Kelford Labs Daily

By expecting failure.

Spend less to get more — Kelford Labs Daily

Assume it won’t work.