daily

Kelford Labs Daily: What and Why of Value Propositions

And how to use them.

Kelford Labs Daily: Is it *your* marketing?

The danger of “efficient third parties.”

Kelford Labs Daily: Relentless patience

How to make patience work.

Kelford Labs Daily: Marketing need or want?

And why the difference matters.

Kelford Labs Daily: Shrink the scope, not the cost

Don’t discount yourself.

Kelford Labs Daily: Burning focus

One thing for one customer at one time.

Kelford Labs Daily: “Here is the right method”

How to change minds (you don’t).