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Daily Lab: Influence connects

Daily Lab: Influence connects

Because the job isn’t over when we’ve made the sale—a new job is just beginning.
Joel Kelly Apr 11, 2023
Daily Lab: Curiosity not commitment

Daily Lab: Curiosity not commitment

We can’t just deliver on our promise—we have to overdeliver.
Joel Kelly Apr 10, 2023
Daily Lab: Show them what you don’t do

Daily Lab: Show them what you don’t do

Overdeliver because you’ve made the tradeoffs they value most.
Joel Kelly Apr 7, 2023
Daily Lab: Find closer customers

Daily Lab: Find closer customers

Find minds already changed, already needing the type of thing you sell.
Joel Kelly Apr 6, 2023
Daily Lab: Experts don’t build brands

Daily Lab: Experts don’t build brands

To grow a sustainable business, though, marketing costs need to go down over time, not up.
Joel Kelly Apr 5, 2023
Daily Lab: Plans don’t change minds

Daily Lab: Plans don’t change minds

Does that mean we accept less from or for ourselves? No, it means we find things we want to do.
Joel Kelly Apr 4, 2023
Daily Lab: A bitter lesson

Daily Lab: A bitter lesson

If your marketing is struggling, unless you’re doing nothing, you’re probably doing too much.
Joel Kelly Apr 3, 2023

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