daily

Daily Lab: Plans don’t change minds

Does that mean we accept less from or for ourselves? No, it means we find things we want to do.

Daily Lab: A bitter lesson

If your marketing is struggling, unless you’re doing nothing, you’re probably doing too much.

Daily Lab: Do they need something, or want you?

It’s not enough to merely present ourselves to the market and tell them that we have what they need.

Daily Lab: Are you selling hours or insight?

Which would you rather do? Increase your effort or your insight?

Daily Lab: “I just need a meeting.”

It takes more than selling to do great marketing.

Daily Lab: Your marketing is your work

“What marketing can I do that would make me even better at what my customers value most?”

Daily Lab: Don’t buy the best practice

Or: “The best is bad, actually.”