The Marketer’s Law
Attention is a cost.
model
The Marketer’s Fallacy
Attention is all that matters.
Special Issue: “Your first job is to not make it worse.” — The 3 Myths of Crisis Response
An interview with Dr. Dan Dworkis
Model: Building a Fun Future with AI
3 ways to make a fun future with AI.
ZERO Plan Part 4: The Final Framework
Putting your ZERO Plan together.
Zero Plan Part 3: Mitigating Major Risks
Plan to avoid the worst outcomes.
Zero Plan Part 2: Hedging
How to bet on your worst outcome.