model

Kelford Labs Weekly: Heartbreaking Compliments

Turning negatives into sales.

The Marketer’s Law

Attention is a cost.

The Marketer’s Fallacy

Attention is all that matters.

Special Issue: “Your first job is to not make it worse.” — The 3 Myths of Crisis Response

An interview with Dr. Dan Dworkis

Model: Building a Fun Future with AI

3 ways to make a fun future with AI.

ZERO Plan Part 4: The Final Framework

Putting your ZERO Plan together.

Zero Plan Part 3: Mitigating Major Risks

Plan to avoid the worst outcomes.