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Special Issue: “Your first job is to not make it worse.” — The 3 Myths of Crisis Response

Special Issue: “Your first job is to not make it worse.” — The 3 Myths of Crisis Response

An interview with Dr. Dan Dworkis
Joel Kelly Sep 8, 2023
Model: Building a Fun Future with AI

Model: Building a Fun Future with AI

3 ways to make a fun future with AI.
Joel Kelly Sep 5, 2023
ZERO Plan Part 4: The Final Framework

ZERO Plan Part 4: The Final Framework

Putting your ZERO Plan together.
Joel Kelly Aug 22, 2023
Zero Plan Part 3: Mitigating Major Risks

Zero Plan Part 3: Mitigating Major Risks

Plan to avoid the worst outcomes.
Joel Kelly Aug 15, 2023
Zero Plan Part 2: Hedging

Zero Plan Part 2: Hedging

How to bet on your worst outcome.
Joel Kelly Aug 9, 2023
Zero Plan Part 1: Honest Assessment

Zero Plan Part 1: Honest Assessment

What will go wrong if you get zero results?
Joel Kelly Aug 1, 2023
Crisis Model: Zero Plan

Crisis Model: Zero Plan

How to plan for the worst marketing outcomes.
Joel Kelly Jul 17, 2023

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