Zero Plan Part 3: Mitigating Major Risks
Plan to avoid the worst outcomes.
model
Zero Plan Part 2: Hedging
How to bet on your worst outcome.
Zero Plan Part 1: Honest Assessment
What will go wrong if you get zero results?
Crisis Model: Zero Plan
How to plan for the worst marketing outcomes.
Model: New tech, old marketing
A marketer’s approach to new tech like AI.
Model: Organic content in an AI world
It’s time we talked about AI.
Model: Efficient Persistence
The only thing you need, the one thing you can’t do without.