Crisis Model: Zero Plan
How to plan for the worst marketing outcomes.
model
Model: New tech, old marketing
A marketer’s approach to new tech like AI.
Model: Organic content in an AI world
It’s time we talked about AI.
Model: Efficient Persistence
The only thing you need, the one thing you can’t do without.
Model: How far away are your customers?
One of the most common questions I get is simply: “Where do I go to reach people?”
Model: News, Nope, (K)Nowledge
There’s so much you can write down before you start writing, all of which gives you the structure to hang your ideas on—the frameworks with which to build out your content and communication.
Model: Always Know What to Say
All the social media posts, paid ads, press releases, and website redesigns in the world won’t get you profitable customers if you’re not talking to the right person, about the right thing, in the right way, at the right time, in the right place.