Model: News, Nope, (K)Nowledge There’s so much you can write down before you start writing, all of which gives you the structure to hang your ideas on—the frameworks with which to build out your content and communication.
Model: Always Know What to Say All the social media posts, paid ads, press releases, and website redesigns in the world won’t get you profitable customers if you’re not talking to the right person, about the right thing, in the right way, at the right time, in the right place.
