The purpose of marketing Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.
If this then that, and if that, then what? Everyone who knows me well knows there’s one rule I live by. They know it because I’m always saying it. So often it’s probably their least favorite phrase. But I’ll keep saying it: If this then that, and if that, then what?
