Make an imaginary sale — Kelford Labs Daily
And follow the steps.
service
Content Agency in an AI World — Kelford Labs Weekly
By keeping content control.
What it took me 500 newsletters to realize — Kelford Labs Daily
We do marketing for communicators.
It’s not them, it’s you — Kelford Labs Weekly
How to be findable.
Even if you lose, you win
If there are red flags during the sales process, if the project seems doomed from the start, those issues won’t suddenly go away once there’s money, expectations, committees, and deadlines involved.
We must start with gold
Everything we do in our business either reinforces or damages our market position. Including, or even especially, how our product works and looks.