video

Kelford Labs Weekly: Finding Your Audience When They're Far Away

Video: Marketing Rangefinder

Kelford Labs Weekly: Value | Values Worksheet

And a Marketing Motivator GPT

Kelford Labs Weekly: Video — Defining your value(s)

The values that create your value

Video: The ZERO Plan

A video summary of the ZERO Plan framework.

Video: New Tech, Old Marketing

A real-world example of the New Tech, Old Marketing framework.

Video: Efficient Persister Walkthrough

Joel walks you through the Efficient Persister framework.

Video: Marketing Rangefinder Exercise

An exercise to find your best customers, even if they’re far away.