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How to not make it worse — Kelford Labs Weekly
What to say about the current situation.
Next best, not ideal — Kelford Labs Weekly
You can’t skip to the end.
Don’t display, demonstrate — Kelford Labs Weekly
Promoting a personalized process.
Are your ideal customers actually real? — Kelford Labs Weekly
Focus on what you have.
What to do when it isn’t working — Kelford Labs Weekly
What I’d ask you.
The slippery surface of irrelevant brilliance — Kelford Labs Weekly
The Components of Quality
Marketing Expertise Marketing — Kelford Labs Weekly
Marketing makes you better.