Sign in Subscribe

weekly

You can’t throw work against a thinking problem

All of us can get caught in the trap of believing we can simply work our way out of trouble. Hustle culture has taught us that the answer to any given problem is to throw time and effort against it. But the truth is, if you’re going in the wrong direction, going faster doesn’t help.

What happened, how it happened, why it happened

As business owners, we can quickly forget about the good things that happen, and how they happened. The danger is in forgetting what made you successful in the short-term, which denies you the opportunity to notice patterns that will create success long-term.

Get where you’re gonna get

If you’re looking to build more profit in your business and create more freedom in your life, you need to make sure you’re making meaningful progress, day after day.

Everything is a tradeoff

Every great decision you make comes with downsides. There is never a perfect answer.

The purpose of marketing

Just what is my marketing actually doing for me? What’s the point? The purpose of your marketing, from here on out, is to reinforce your position.

There’s no such thing as a riskless strategy

If you want things to change, you have to try to change things, and that entails assuming the risk that things might not go the way you want. Every plan is a guess about the future, and sometimes our guesses are wrong.

On being busy, but broke

It’s a dangerous myth that struggling businesses just need more customers. In my experience, many businesses aren’t struggling because they don’t have enough customers, they struggle because they have too many customers. Or too many of the wrong customers. They’ve become busy, but broke.