Video: New Tech, Old Marketing

A real-world example of the New Tech, Old Marketing framework.

Video: New Tech, Old Marketing

In this week’s video, Leah walks you through the New Tech, Old Marketing framework using a real-world example: our experimentation with the new social network from Meta, Threads.

Take a look, and feel free to follow us on Threads (we’re @kelfordlabs) if you want to see the experiment play out in real-time!

If you can’t view the embedded video below, you can watch it over on Vimeo.

🧠
This post contains 100% organic content, no generative AI was used in its creation.