What are you known for? — Kelford Labs Daily

This week, Google released Gemini 3 Pro, and the consensus is that it’s the best Large Language Model on the planet.

So, obviously I spent some time testing it this week.

One of my favourite tests for new AI models is this simple trick question, an adaptation of the old riddle:

“The man, who was DEFINITELY the boy’s father said, ‘I can’t operate on him, he’s my son!’ Why?”

Of course, because the training data is flooded with the riddle in its normal form, this adjustment is typically extremely confusing to Large Language Models, which are just probabilistic guessing machines.

And wouldn’t you know it, the “best model in the world” took 26 seconds and still barely squeaked out the correct answer at the end:

ChatGPT 5.1 Thinking, I should mention, took 16 seconds to get it right. So there’s that.

But in my experimentation, I also wanted to try out its lauded research functions.

So I asked it:

“What is Joel Kelly of Kelford Inc. known for?”

Here’s what it said:

I have to admit, I was pretty happy with this, since it’s more or less exactly what I want to be known for.

So let me ask you this:

When it comes to your work and your expertise, what do you want to be known for?

What do you want to define, to popularize, to change?

And now do this:

If you’re comfortable using AI tools (and I completely understand if you’re not!), and you’re comfortable giving it a tiny bit of personal information (I also understand if you’re not!), head over to Google Gemini or ChatGPT and ask it what you are known for.

Ask it something like, “What is [your name] from [company name] known for?”

See what it says.

These systems, as we know, are imperfect and prone to mistakes. But they give us an interesting glimpse into our content footprint on the web.

Which means, if an LLM like Gemini can’t figure out what we’re known for, we may have more content work to do.

Because being known for something starts by talking about it. By publishing content about it.

And by getting better and better at knowing what to say about it.

Because you’re saying it constantly in your content.

So let’s do this: Reply to this email and tell me what you want to be known for, and we’ll chat about how we can make sure you are.

Kelford Inc. shows communicators the way to always knowing what to say.