What it took me 500 newsletters to realize — Kelford Labs Daily

The problem with epiphanies is that you always wish you’d had them sooner.

See, the thing is, the following things are true:

• I spent most of my years, as an employee, in advertising and consulting agencies
• At all of those agencies, even as a 22-year-old novice, I was a central part of their business development teams
• At the last agency I worked at before starting my own company, I spent over four years growing the content marketing team from just me to over 30 direct reports, all while spending two weeks out of every month on the road doing business development
• Many of Kelford Inc.’s best clients have been communicative service providers or advisors, creative agencies, and content marketing consultants.
• Our current clients all have communication in common: their styles and process come down to their ability, capacity, and interest in talking, speaking, advising, or writing in their work

Which means, at the end of the day, we do one simple thing:

Marketing for communicators.

So why did that take me, someone who writes every single weekday about positioning, focus, and speciality, this long to realize?

Well, because I didn’t really realize it. My friend did.

We were talking to her about expanding into a new market and how we could focus our initial efforts on a smaller subset of our target clients. And she said, simply, “Well, why don’t you focus on your roots in communication?”

Marketing for communicators is what I do.

It’s what we do.

And yet we’ve never talked about it that way, it’s never been so clear and obvious.

So that’s what it took me 500 Daily newsletters to realize:

Nobody can do this on their own.

Even me, whose whole job is to tell you how to do your marketing, needs outside help with marketing.

Even you, a communicator, a consultant, a marketer, an entrepreneur, who talks, writes, advises, or speaks for a living: You need an outside perspective to help you find your focus and demonstrate your value at a distance.

You might eventually have an epiphany about where to focus your efforts and who to focus them on.

Maybe a kind friend will say just the right thing at just the right time.

But if you want to get the answer sooner, I know we can help.

Because marketing for communicators is what we’ve always done.

Reply to this email to tell me what you think, or ask any questions!

Kelford Inc. shows experts the way to always knowing what to say.