What you want your clients to say — Kelford Labs Daily
Something specific.
As communicators and advisors, isn’t it strange how much we hate asking for testimonials?
I think it’s because we want our work, the words, images, and ideas we come up with, to kind of speak for themselves.
But, well, they don’t.
Our clients need to speak for them, so our prospects can trust us.
So here’s a tip: Don’t just ask your clients for a blanket testimonial.
Ask them this:
“If you recommended my business to a friend, and they said something like, ‘I think they’re too expensive,’ or, ‘I'm not sure they’re for me,’ (or another common objection you get), what would you say?”
That’s marketing gold: When a client helps a prospect overcome a challenge, an objection, a reason not to work with you.
Because it’s specific, focused, and clear.
It’s not a simple, “You should work with them,” it’s “You should work with them for this very specific reason.”
And that’s what gets communicators clients:
Not blanket recommendations, but specific promises based on specific value.
And nobody knows your value better than your existing clients.
Reply to this email to tell me what you think, or ask any questions!
Kelford Inc. shows communicators the way to always knowing what to say.
