Always Know What to Say
We show you what to say, and where to say it, to demonstrate your value at a distance.
Marketing Rangefinder
Every client engagement starts with our signature half-day Marketing Rangefinder Workshop. We replace the traditional marketing funnel with a set of distances:
Far: At this distance, prospects have need you can solve, but they don't know who you are. We'll show you what to say to move them one step closer.
Close: These prospects know about you, but they're not ready to buy. We'll show you how to reveal the right insights to make them more comfortable, and you more credible.
Here: Once they're buying, the marketing doesn't stop. You need to be extra curious about where and why they experience the greatest value, so you can use that to fuel your messages.
Connected: Because once you've worked with them, the right marketing can shape what they share with others, moving more prospects closer.
By completing this workshop, you'll walk away knowing what to say to prospects at each distance to move them one step closer to a purchase.
Instead of just knowing what to say in the situations you expect, you'll always know what to say, no matter what happens next.
Marketing Leadership
Our clients often want long-term support, partnering with us to design and direct their overall marketing efforts.
Building on the Rangefinder foundation, we lead our clients' marketing, training and coaching their team, working with outside partners and vendors, and measuring and optimizing their efforts over time.
This work isn't about churning out mass messages at scale or implementing best practices off the shelf. It's about determining what's best for you and your organization, and doing that without getting distracted by trends, competitors, or FOMO.
It's about always knowing what to say, and where to say it.
Ready to Know What to Say?
If you're ready to stop spinning in circles, or stopping and starting your marketing every other month, let’s talk.