Ask me about marketing optimization & procrastination — Kelford Labs Weekly

What are your questions about optimization procrastination?

On September 23rd, Alison Knott and I are doing another LinkedIn Live:

This time, it’s all about When Optimization and Perfectionism Stall Marketing Success (a topic you might recall from last week’s newsletter):

Here’s the official description:

As entrepreneurs and founders, it’s easy to focus on scaling, growing, and being efficient. But what if such activity is -actually- keeping us from the more important, urgent work of getting clients? 

Join marketing consultants Joel Kelly and Alison Knott as they point out pitfalls masked as “optimization” that delay traction and keep you playing small. Plus, they’ll cover what you can do instead to swap “procrastination and perfectionism” for “progress and profit”. 

Please prepare your pressing problems and puzzles for the Q&A during this lively session… where many other p-words are sure to pop up!

📅 Tuesday September 23 | 🕐 1pm Atlantic | 📍 Online

Don’t miss out—register today.

So, I want to know, what are your questions about perfectionist procrastination, and the dangers of optimizing your marketing too early?

Just reply to this email to ask, or join the LinkedIn Live, well, live and ask it in the chat!

For today’s newsletter, I’m sending you, my Kelford Labs Weekly subscribers, an excerpt from a past Daily all about the danger of optimizing your marketing too early in the process:

Don’t optimize too early — Kelford Labs Daily #462

“Notice that you’re already optimizing.”

I was on a call with a newsletter subscriber the other day, and we were riffing on some marketing content he’s producing.

Over the course of a few weeks and a couple calls, he was able to go from, “I don’t even know where to start” to having four pieces of high quality content ready to be edited, polished, and published.

But as we were wrapping up our chat, he asked me, “Okay, so do I post these every week? What if I run out of content? Should I post these on LinkedIn, my website, or both? Should they be different for each platform?”

I politely interrupted and said, “Notice you’re already optimizing. Nothing’s been published yet, and you’re already trying to make it perfect.”

He chuckled and acknowledged the tendency to think too far into the future, to start predicting problems or issues before even getting started on the path.

And that kills inspiration, motivation, and focus. It gets us thinking about everything that could be inconvenient or confusing in the future, instead of focusing on what we’re working on now.

Instead of getting our work out into the world.

So we talked about a publishing cadence he could manage and how to tackle posting on each platform. We talked about how he’ll know it’s time to adjust and optimize.

But that time is not now.

Not for him, and potentially not for you.

My experience, and what I’ve witnessed from my clients, is that if you’re just getting started, it’s way too early to start thinking about making things perfect.

Perfectionism kills more marketing than it perfects. Optimizing too soon slams the brakes on just when we need momentum.

The point is to do marketing, not to convince ourselves not to.

So, notice if you’re already optimizing, and give yourself the space and the freedom and the flexibility to just get started.

Get it out there.

And then make it better once you’re on your way.

Don’t forget to register for our upcoming LinkedIn Live!

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