Daily Lab: The opposite of advertising
Cold outreach often sends the exact wrong signal.
Joel Kelly
Daily Lab: No funnels, no journeys
Focus on giving attention, not getting it.
Daily Lab: Best practices are classic mistakes
We should re-label most “best practices” as “classic mistakes.”
Daily Lab: “Scrubs are cheaper than booms.”
It’s never too late to improve your launch.
Commentary: The secret to marketing performance
The only types of organizations who see results from marketing are the ones who do marketing, at least a little bit.
Daily Lab: “They must be very rich!”
The cost doesn’t tell you all that much about the customer.
Daily Lab: 100% Organic Content
All the content created here on Kelford Labs will be getting a “100% organic” label going forward.