Can’t AI do it for me? — Kelford Labs Daily

“No one would expect to play good tennis or piano through extensive reading without practice, let alone through ‘looking it up.’ It is the same with mental disciplines. The larger view, and effective selection among possibilities, depends on becoming so familiar with the elements that they no longer require close attention.”

— John H. Holland, Emergence

“Why would I need to learn how to do marketing if ChatGPT can just tell me what to do?”

I sometimes hear this, and I can absolutely sympathize.

Marketing can be a pain. And having someone (or something like ChatGPT) just tell us what to do is incredibly appealing.

But the problem is that marketing is a performance. It’s something that, to get better and better at, we need to practice.

And we need our own practice, because we can’t rely on best practices.

If you only follow marketing best practices, your marketing will not work. Because everyone else is following the same practices, making yours blend into the background (like a sort of business camouflage) rather than stand out.

And ChatGPT mostly only knows best practices. It mostly only knows what’s happened before, what’s worked before. It can’t tell you what will happen next.

To do that, we have to acquire our own intuition about what works and what doesn’t. What our ideal clients value most and what they don’t.

By all means, use AI for inspiration, but don’t rely on it to do your marketing for you.

Because, for your marketing to perform, you need to practice.

Kelford Inc. shows entrepreneurs the way to always knowing what to say.