Daily Lab: Did your marketing stop?

Have you ever felt guilty about not doing as much marketing as you’d planned to?

Most entrepreneurs feel that way most of the time, I think.

If things are slow, we chastise ourselves for not having done more marketing months earlier, and if things are busy we feel guilty that we’ve stopped marketing to focus on the actual work.

Or is that just me?

But marketing is one of those things that’s done all the time, or else it doesn’t have the chance to work.

It’s cumulative and compounding. Not one off or immediate.

So don’t feel bad if you haven’t done as much as you wanted to. Instead, try to do less.

Try doing so little it feels like you’re barely doing any marketing at all. The important thing is that you are.

Every single day.

Something like: Drafting a social media post (or posting yesterday’s draft). Registering for that networking event you’ve had your eye on. Reaching out to a former client to ask them for a testimonial (or just drafting the email). Make that edit on your About Page you’ve been procrastinating on.

And then, when it’s a habit, you can focus on optimizing and expanding it. But until you’re used to doing it, trying to do more just gives you more to not do.

Instead, do as little as possible, for as long as you can.

You’ll be amazed at how much you get done.