Daily Lab: Do less, demonstrate more

Marketing is the art and science of demonstrating value at a distance.

Which means the most powerful thing you can do to improve your marketing is to increase your value to your customers.

How?

By doing less. By doing only what your best customers value most, in the ways only you can do.

If you do too much, you’ll never be able to effectively demonstrate it all.

But if you only do a little, better than anyone else, the value basically demonstrates itself.

Read more: “We must start with gold.”