Daily Lab: Do less, get more

Entrepreneurs come to us at Kelford Inc. when they want their marketing to be more profitable.

And the first thing we tell them is to do less.

We tell them to reduce their service offering. To sell fewer products, to fewer types of customers.

We even tell them to do less marketing, in fewer places.

Let’s face it, anyone can do a little bit of everything—and most people do. And it doesn’t work.

This isn’t rocket science, but it is physics: You reduce your impact the wider you expand your footprint.

So if you want more from your efforts, do fewer of them.

If you want more profit from your marketing, focus it further.

And if you want to grow, shrink what it is you’re growing.

Do less, get more.