To grow your business, you might think you’ve got to expand it.
But if things are slow, expanding just adds more surface area that you need to market.
It just dilutes the demand you already had.
Instead, if you want to grow, focus.
Think about what you can do less of that your best customers don’t actually care about, and what you can do more of that they really, really do care about.
Business feels even worse when there’s more you’re not selling.
But business can feel and get better when you’re focusing on what your best customers actually value.
So expand into focus, and see how much you grow.