Daily Lab: Here’s to the boring ones

Here’s to the boring ones.

What makes your business special isn’t what makes it flashy.

I see it all the time: entrepreneurs trying to attract customers just like themselves by doing things they find cool.

They try to impress the other folks who do what they do.

But we don’t need our business—the people who can’t do what we do need it.

So, really think about it: Who needs what you have, but can’t do it themselves?

Those are you customers. The people who find what you do boring, but who find your ability to do it fascinating!

Embrace what makes you boring.

That’s what makes you magical.