Your marketing is the story of your business.
And in the sweeping narrative of daily work, you might find the plot thickening with endless subplots: more clients, more content, more projects, more ideas, more tactics.
A tangled web of competing storylines.
But, as the author of our own tale—and the makers of our own marketing—the magic’s not in writing paragraph after paragraph and attempting to capture every element all at once.
It’s about telling a compelling story to the people who care about it most.
So write the scenes that move and matter, and cut the ones that don’t.
Imagine your marketing as a tale with fewer, but more enchanting chapters—where every word counts.
So when inspiration (or influencers) whisper, “Can your marketing include this subplot, too?” have the confidence to respond, “What can I remove to make my story more powerful without it?”