Daily Lab: Plan to keep playing

The biggest problem in marketing isn’t failure.

It’s giving up before it works.

Usually, because we ran out of patience. Or money. Or sheer enthusiasm.

But if we assume early efforts will fail or falter, we’ll plan to learn and improve over time.

Because only the reckless bet it all on one hand.

We can’t predict the future—including the future of our marketing efforts—and as John Galbraith wrote, “Very specific and personal misfortune awaits those who presume to believe that the future is revealed to them.”

So instead of presuming we can predict, let’s plan for whatever happens instead.

So that we can keep working at it, for as long as it takes.

And get better every day. Instead of getting frustrated.

Read more about “The Principle of Expected Failure”