It’s not a wish, a hope, a problem, or a plan.
Strategy is simply the structure to work efficiently to get what you want.
You can’t have a strategy without a purpose, goal, or orienting problem. That’s your want.
You can’t have a strategy without efficient action—things you can do both effectively (you’re capable) and sustainably (you have the resources).
And you can’t have a strategy without a structure—the guidelines and principles that tell you if it’s working, and what to do next if it isn’t.
So every time you encounter the word strategy, ask yourself: does this have a clear objective or finish line? Does it contain or at least imply requirements for efficient actions? Does it have a structure to make it measurable and adaptable to circumstances?
No? Then you’re dealing with something, but it’s not yet a strategy.
It’s not that the word matters—call it whatever you want.
But make sure you know what you want.
Make sure you’re focusing on short-term effectiveness and long-term sustainability.
And build a structure to keep at it, so you can work at it until it works, or fix it if it doesn’t.
That’s all strategy is.
Read more on the meaning of strategy.