Demand comes from discovery — Kelford Labs Daily
Find demand, don’t try to make it.
“The single most wasteful thing you can do in marketing is try to change a mind.”
— Trout & Ries, The 22 Immutable Laws of Marketing
Wait, but isn’t marketing all about convincing our prospects to work with us?
Nope. It’s about finding the prospects most likely to want to work with us.
As Bob Moesta says, “We don’t create demand. We uncover it.”
Our job as marketers and entrepreneurs is to uncover the demand for our business and find the people who are most likely to have it.
And then demonstrate to them that what we sell is what they need.
No convincing. No persuading. No pestering.
Instead, uncovering. Finding.
Demonstrating.
Kelford Inc. shows entrepreneurs the way to always knowing what to say.
