Does your marketing fit? — Kelford Labs Daily

Have you ever felt like your marketing didn’t fit you?

Maybe you worked with a consultant or an agency and they provided you with work you liked, but you didn’t love implementing it. Or maybe it just didn’t feel like it was actually working when you did.

Maybe you’ve been posting on LinkedIn regularly, but you’re finding it more and more tiresome and annoying to stay engaged with the platform.

Or maybe you’ve been using AI tools like ChatGPT to help you with your messages, but you’re worried they’re too generic or average.

Sometimes, our marketing just doesn’t fit us. And, usually, that’s because we didn’t start with our measurements.

Instead, we followed a trend, or we took advice from someone who didn’t get us.

Our motivations.

Our goals.

Our values.

Our value.

But when we start by understanding what sets us apart, what our ideal clients love most about us, and what we’re uniquely capable of delivering, our marketing is more likely to fit us.

And we’re more likely to feel great doing it.

We’re more likely to want to put ourselves out there, to stand out and apart from the crowd.

So if you’re not doing your marketing, or you find yourself procrastinating, or you find it frustratingly difficult to get done, make sure it fits.

Make sure it demonstrates your unique value, based on what your ideal clients value most.

In short, make sure it’s designed with you in mind.

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