Doing less with more — Kelford Labs Daily
So we can focus further.
The secret to marketing growth is surprising:
It’s about doing less with more.
Instead of promoting more offerings, in more places, for more clients, we do less.
We promote fewer, but more focused services, in fewer, but more focused places. For fewer, but more focused clients.
Why?
Because that’s the secret to growth. Not ever-exhausting expansion, but reinvigorating focus.
We gain better clients, at better prices, not because we offer a little bit to everyone but because we offer the very best to the people who value it most.
The more we learn, the more we experience, the more we grow as professionals, the more fuel and focus we can apply to our work and our marketing.
The mistake is to offer more, to do more, to expand and grow beyond our very best abilities just because we have the capability.
Because our clients demand reliability.
Which means we need to focus further, so we can go even farther.
By being the very best, for our very best customers.
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