Focus is a choice — Kelford Labs Daily
Choose one idea.
“What focus means is saying no to something that with every bone in your body think is a phenomenal idea, and you wake up thinking about it, but you end up saying no to it because you’re focusing on something else.”
— Legendary Apple designer Jony Ive
This is the quote about focus I reference the most.
Because it gets to the heart of the issue: Focus isn’t about choosing just the good ideas.
It’s about choosing only one of the many good ideas we might have.
Because trying to do everything at once, even if everything we’re trying is a good idea, leads us in circles or leads us astray.
For our marketing to work, our customers needs to see themselves in our messages, which means being specific, clear, and focused.
The broader we aim, the less we’ll hit.
But the less we focus on, the more customers we’ll attract.
Kelford Inc. shows entrepreneurs the way to always knowing what to say.
