Imperfection makes you unexchangeable — Kelford Labs Daily

In Viktor Frankl’s beautiful Yes to Life, he writes:

“Let us not forget that each individual person is imperfect, but each is imperfect in a different way, each ‘in his own way.’ And as imperfect as he is, he is uniquely imperfect. So, expressed in a positive way, he becomes somehow irreplaceable, unable to be represented by anyone else, unexchangeable.”

Whenever I think about something I don’t like, I often realize that those imperfections are exactly what its fans do like about it.

I mean, I don’t care for the Avatar films, for instance. I find them boring, and I find their plots and characters overly predictable. But if you made them more interesting to me (by making them more impenetrable, obscure, or artsy), you’d be directly undoing what makes them so popular.

Think about any art form, medium, or message: The things that attract also detract. The things that make them unique to some simultaneously make them unsuitable to others.

Now, this isn’t to say we shouldn’t seek to improve ourselves or our businesses!

This is merely a reminder that what makes you imperfect or unideal for one person or one type of buyer makes you unexchangeable and irreplaceable for another.

The trick is identifying that buyer and focusing your efforts on them.

Instead of trying to be perfect for everyone, and in doing so, making ourselves replaceable by anyone.

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