“The point is to realize that much of what we’re doing is at best a waste of energy.” — Jim Collins, Good to Great
We can either feel busy, or we can get things done.
In marketing, frenetic, anxious activity is the enemy of productivity, not its source.
Most of what we do—endlessly checking social media, obsessing about our competitors, or chasing every shiny tactic—is, at best, a waste of time.
Instead, if we skip doing the stuff that makes us feel busy and focus on the stuff that lets us demonstrate our true value, we’ll get a lot more done.
Use your energy on determining, delivering, and demonstrating value.
And waste less energy on everything else.