Kelford Labs Daily: Marketing recovery

“Do not do more today than you can completely recover from today. Do not do more this week than you can completely recover from this week.” — Greg McKeown, Effortless

Marketing is a long game.

Which means we need to be in it for the long haul.

When times are tough, we have a tendency to push ourselves harder. Which usually does more to accelerate our burnout than our business.

So instead of doing more and pushing harder, apply more pressure where it counts—by doing less where it doesn't.

Now’s the time to cut free of the marketing efforts, services, features, and customer segments that haven’t been helping and focus on the ones that have.

Of course, as the saying goes, “People don’t eat in the long run,” so you’ve got to do what’s necessary to keep your business going.

But if it’s going to keep growing, you need to nurture the parts of it with the greatest potential.

Which includes you.

So, make the time to rest and recover from all your efforts by cutting back on the things that haven’t been working.

And focus on your most important asset: Your ability to persist.

Today’s Experiment

Step 1: ID your Ideal
Action: Write down (or find in your files and resurface) the description of your ideal customer.
Time: 2 minutes

Step 2: Recognize your Real
Action: Now write down a description of a real customer/client that is both financially and emotionally profitable—someone you’d like more of more often.
Time: 2 minutes

Step 3: Friendly Reminders
Action: Put that description somewhere close by and visible, so you can see it daily. Remind yourself of who your ideal, who your real, valued, and valuable clients and customers are. Focus your energy and attention on them.