Kelford Labs Daily: Snowy demonstration
A classic VW demonstration.
![Kelford Labs Daily: Snowy demonstration](/content/images/size/w1200/2024/02/9-9.png)
The recent and unending snowfall we’ve seen in my part of Canada has got me thinking about an old and classic VW ad.
It’s one of my favourites, and is a perfect example of demonstrating in advertising.
It doesn’t just tell you why the product is better, it attempts to show you.
Here’s the transcript of the ad, and I’ll include a link to it on YouTube below:
[Open on snow covered landscape in early morning darkness.]
Voiceover:
“Have you ever wondered how the man who drives the snowplough drives to the snowplough?”
[A VW car driving along snowy, unplowed roads.]
“This one drives a Volkswagen.”
[He arrives at the snowplow, and drives it away.]
“So you can stop wondering.”
![](https://labs.kelfordinc.com/content/images/2024/02/IMG_8567.jpeg)
So, how could your next piece of marketing demonstrate instead of simply tell?